Joe Robinson


Inspiring Smarter Work

"Joe Robinson was the best choice we could have made." —Linda Sellan, Nestle Global

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Tools for Overloaded Minds, Schedules, and Teams

Work-life balance and stress management leader, speaker, trainer, and author Joe Robinson is one of the country’s most quoted experts on work-life, stress in the workplace, and the art and science of effective work. Leader of Optimal Performance Strategies, he has appeared on Today, CNN, NBC Nightly News, National Public Radio’s All Things Considered, CNN Business and in Fast Company, the Wall Street Journal, Time, Fortune, the Los Angeles Times, and dozens of newspapers and radio stations to discuss how to work smarter and break out of the burnout cycle.

His commentaries on the workplace have been featured on the public radio program, Marketplace. His articles on the world of productivity and stress management have appeared in Entrepreneur Magazine and many other publications.



“They loved your presentation. Wow! You were fantastic."

Shari Morwood - VP, IBM

“We searched long and hard to find the right trainer. We didn't want airy-fairy but something practical to help us with the uncertainties ahead. Joe Robinson was the best choice we could have made."

Linda Sellan - Marketing & Sales Manager, Nestle Global

“Joe Robinson's work-life balance training was extremely valuable to our supervisory staff. I'd recommend the training for any organization trying to find the right balance between high performance and employee engagement."

Terry Field - Program Manager, Florida Department of Children and Families

“Joe's productivity and work-life balance training for our leadership team was fun, interactive, and relevant. Joe shared many strategies for managing work-life balance that will not only reduce stress on and off the job, but also will help increase satisfaction in both arenas."

Martha Vanderheyden - Internal Coach, Indiana University Health LaPorte Hospital
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THANK YOU for your time and expertise!  The team has raved about the sessions and, as a Business Management Team, we are actively working on adjustments to our business practices to try and operationalize some of the learnings! We REALLY enjoyed the time together and would highly recommend the sessions to other companies.  Thank you for making the program available to companies of our size!  It’s a difference-maker!"

Katie Smoot - EVP - Business Operations, Tanner Pharma Group

“Joe's training was ideal—and perfectly timed for our needs and workforce. The feedback from managers was universally positive!"

Craig Willardson - President & CEO, Moark LLC, $700 million division of Land O' Lakes

“Joe presented to our top sales group and our executive team on a recent awards trip. The work-life balance presentation provided takeaways that the group put right to work. We had great feedback from the the team. They thoroughly enjoyed his presentation. Do yourself a favor and check Joe out. It is well worth it!"

Steve Newell - Servicing Manager, Hallmark Home Mortgage
GACSB program

“Joe presented at our annual conference, speaking to board members, senior leadership, and clinicians. Members are still talking about his presentation on work-life balance. Talk about speaking the truth. It was like being in church with all the 'Amen's' and 'YESes.' Joe is an inspiration, and we have all committed to making personal changes after his show!"

Robyn Garrett - Executive Director, Georgia Assoc. of Community Service Boards

“Joe was an inspiration! The sessions with Joe were fun and interactive. He gave us valuable tools to carry forward."

Charla Eversole - Truman Medical Center
U Texas program

“Your talk included useful and important information presented clearly and cleverly, along with a nice touch of audience engagement. The audience learned something and enjoyed the experience. After almost 40 years of teaching and speaking at professional conferences I know very few people can do this effectively. You can and did!"

Kenneth Ottenbacher - Distinguished Chair, Rehabilitation Sciences, Univ. Texas Medical Branch
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“Joe Robinson is a true inspiration."

Brian Grazer - Producer ("A Beautiful Mind," "Da Vinci Code"), Co-Chair Imagine Entertainment
New York City Health

"Our staff really enjoyed Joe's presentation—lots of positive feedback.You have a great message and tips that can benefit all of us. I thought multitasking was a good thing. Not anymore!"

Joseph Slade - Assistant Commissioner, New York City Department of Health and Mental Hygiene
HH Hunt Homes

“Thank you for spending the week with us and making an impact for our people and our company. I've heard nothing but very positive comments and feel that your message will make a difference in all our lives."

Dan Schmitt - President & CEO, HH Hunt Homes
Logo for Ocean Spray

As we are almost a year into the pandemic, we felt a seminar on work-life balance was the perfect fit for our Ocean Spray Innovation virtual offsite event. Joe did a great job engaging the audience, even in the virtual world, through different exercises and breakout groups. It was a great session, and our group learned a lot of useful tactics to bring to the company! Thank you Joe!"

Adena Barber - Associate Innovation Manager, Ocean Spray
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"I personally took away a lot from your program that I can apply to my day-to-day and work-life, so I am so happy to have found you to present for Xenon Pharmaceuticals. Even with the presentation being held virtually due to Covid, everyone was engaged and truly interested, which showcases how excellent the presentation and material was. Our team now has tools to manage stress and bring balance to our lives."

Cassandra Robinson - Corporate Paralegal, Xenon Pharmaceuticals Inc.
Keybank 2 copy

This session came at a great time for our employees with so many feeling the burden of stress.  Joe was engaging and gave great tips on reducing stress and taking control of the day."

Katie Rothstein - Health Promotion Specialist, Optum Workplace Well-Being, for KeyBank, KeyCorp
Kohler logo

“Our team loved the Work Smarter Live Better workshop led by Joe Robinson. Helping team members achieve optimal balance between work and life has never been more critical, and Joe’s content was right on the mark. We all left with tools and tactics we could utilize immediately to live a more fulfilling life personally and professionally."

Brandon McNeal - Senior Director, Sales, Home Depot and Home Depot.com, Kohler KBNA
MA Probation Officers

As co-chair of the Fall Conference, I was very nervous regarding how my peers would receive the information from the training.  We all work in fast-paced stressful work settings.  Everyone kept commenting on how wonderful the training was and how interactive it was.  Some told me about which tips they were going to use right away.  I felt the same and, on my drive home after the conference I was speaking to my daughter and shared a few tools she could use in her everyday life as a college student.  I highly recommend this training for everyone."

Michelle C. Williams-Masson - Massachusetts Chief Probation Officers Association


Joe Robinson has written for Men's Journal, Entrepreneur, Business Insider, Fast Company, and on the life side of work-life for the New York Times, the Los Angeles Times, CNN.com, and many others. He also writes the Working Smarter blog on this site on topics  from building resilience, to managing devices run amok and activating life skills.

Here's a sample of some of Joe's articles:

How You Get Burnout - And How You Overcome It - Men's Journal

The Truth About Multitasking: How Your Brain Processes Information - Entrepreneur

Uncertainty Is Stressing Us Out Right Now. 7 Ideas for Managing ItLos Angeles Times

The Red Zone - Fast Company

How to Turn Off Stress Instantly and Be As Smart As Your Dog - Working Smarter Blog

How to Deal with Deadline Panic - Entrepreneur


BOOKS: Author and Thought Leader

WORK SMARTER, LIVE BETTER: The Science-Based Work-Life Balance and Stress Management Toolkit

Joe's latest book is the work-life balance toolkit for an unbounded world. It shows how we can manage an always-on world and its defaults to stress, overwhelm, and crisis mentality.

Work Smarter, Live Better charts a path to sustainable performance with proven solutions from the science — a combination of mind and thought management, time management, information management, and life management. The book also offers crucial tools to build optimistic framing and resilience, positive emotions, recharging skills, and improved life balance. 


On the other side of the work-life hyphen, Joe Robinson chronicles the hidden skills of life outside the job in Don't Miss Your Life. He details through the research how engaged experiences and avocations allow us to activate core needs that lead to the most gratified life.


This acclaimed book from Joe Robinson shows through the science how to avoid the burnout track and override the false beliefs that drive unhealthy work. Overdoing it is bad for the physiology, rapport with others, and, all the studies show, for performance outcomes too.


Work Smarter Live Better - Book file reduced

Switching Off a World of Stress

Joe Robinson has helped thousands of people in a crazy-busy world manage demands, pressure, and time, and carve out a better work-life. He trained the staff at the UCLA Counseling Center in techniques for resolving workplace stress and coaches individuals around the country and the world, from IT professionals to accountants to real estate agents, from Los Angeles to Paris, Dubai, and Australia, to work more effectively, cut stress, and end the cycle of burnout.

Based in Los Angeles, California, Joe is an avid photographer, hiker, salsa and samba aficionado, adventure traveler and music fan.



Joe Robinson: Joe@worktolive.info

To Book: 310-570-6987


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